Caliber Magazine is UC Berkeley's premier publication for thought-provoking content, shedding light on relevant topics of interest to the Berkeley community.
My Role
Head of Design (2019-2020)
Head of Marketing (2018 - 2019)
Staff member (2018)
+ web article writer
+ magazine layout designer
+ instagram account manager @calibermag
+ web article writer
+ magazine layout designer
+ instagram account manager @calibermag
Issue 18
Issue 17
Issue 16
Issue 19
As Caliber Magazine's former Head of Marketing, I led the marketing department to ensure that Caliber was effectively reaching its target audience, students and residents of the Berkeley community. I created and curated content for our Instagram page, showcasing the high quality work of fellow student-photographers, writers, and designers. I was also responsible for the growth of our online presence, increasing our follower count and driving up post engagement rates from 6% to 10%. I also had the opportunity to design stickers, enamel pins and quarter zip sweaters for staff and board members.
@calibermag under my creative direction
As the Head of Design, I lead and managed the design department. I assigned photo and written pieces accordingly and held one-on-one office hours with my staff to ensure the production of high quality print layout design in line with our general aesthetic. I also maintained documentation of each issue and its contents, as well as facilitated timely creation and exhibition of our work by communicating with all project teams, the board, and the printing company. I was also responsible for creating the style guides (entailing fonts, color palettes, and themes) for future issues.
Check out our latest posts and issue here: caliber magazine